Hold us Upright

Explainatory Animation / Art Direction

Muscles hold us upright, enable us to walk, laugh and discover the world.
They are essential for our survival – but not all of us have healthy muscles.

  • art director. Iris Schwarz
  • concept & animation. Iris Schwarz, Lotte Hornstein
  • music. Patrick Puszko
  • client. pharmaceutical company
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On behalf of a pharmaceutical company we were able to create this visually bright awareness spot about spinal muscular atrophy.

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