Hold us Upright

Explainatory Animation / Creative Direction

Muscles hold us upright, enable us to walk, laugh and discover the world. They are essential for our survival – but not all of us have healthy muscles.

  • Client. pharmaceutical company
  • Creative Director. Iris Schwarz
  • Creative team. Iris Schwarz, Lotte Hornstein
  • Music. Patrick Puszko
  • Copywriting. Karthin Raczek

On behalf of a pharmaceutical company we were able to create this visually bright awareness spot about spinal muscular atrophy.

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